Travelgift

Travelgift is a new addition to the Experiencegift family, bringing flights and hotels together in one gift. Recipients can redeem their gift for a hotel stay or combine a hotel and flight into one trip, making it easier to turn a gift into a travel experience.

The goal was to introduce Travelgift as a distinct product while maintaining consistency with the wider Experiencegift family. We designed two key journeys: the buy flow, where customers personalise their gift card with a message or photo, and the redeem flow, where recipients choose and book their travel experience.

The redemption experience was particularly challenging because it introduced something new to the Experiencegift family: the ability to choose between redeeming a hotel stay or combining a hotel and flight in one booking journey. We needed to make these options feel intuitive while maintaining a seamless, consistent experience across the product.

Beyond the core purchase and redemption journeys, we extended the experience across the wider customer journey. This included introducing a new set of email templates, collaborating with the content team on copy and visual assets, and creating marketing pages and blog content to support the launch.

One of the main challenges was translating the physical gift card's visual identity into a digital colour palette. The card features a beige surface with copper outlines, creating a distinctive, premium look. However, beige tones can be difficult to use effectively in digital interfaces, where contrast, readability, and visual hierarchy are essential.

We explored multiple colour variations to find a balance between the physical product and the digital experience. Following the visual language of other Experiencegift products, we chose dark beige and a lighter complementary shade as our primary and secondary colours. This helped Travelgift maintain a recognisable identity while feeling cohesive with the wider brand family.