Product designer. I make the boring parts work, so the good parts get noticed.

Based in
Haarlem, NL
Local time
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Open to
Roles & freelance
Designing since
2019
See work About me

How I work

I don’t design screens. I design the next step.

People come to get something done. I make sure nothing gets in the way.

Selected work (07)

  1. 01 Away.ai A whole trip, booked in one chat.Dec 2025 – Aug 2026
  2. Experiencegift Portal 02 Experiencegift Portal A flexible gifting portal for personal and business customersMay – Dec 2026
  3. Heineken Reordering 03 Heineken Reordering Making reordering effortless on eazle2025
  4. 04 Travelgift Introducing a new brand to the Experiencegift familyAutumn 2026
  5. Away.ai Design System 05 Away.ai Design System Building a design system for AI travel assistantJan – Apr 2026
  6. Experiencegift Design System 06 Experiencegift Design System Building digital foundations for a multi-brand design systemApr – Aug 2026
  7. Heineken EU Guidelines 07 Heineken EU Guidelines Implementing the EU brand guidelines across eazle2023 – 2024

What I believe

  1. 01 / 04

    The answer is usually in what people already do.

    My job is to notice it before I start designing.

  2. 02 / 04

    Good systems are boring on purpose.

    Fewer decisions for the team, so they can spend their energy on the ones that matter.

  3. 03 / 04

    The small stuff is the big stuff.

    The empty state. The error message. The screen you see when something goes wrong. That’s where people decide whether to trust you.

  4. 04 / 04

    I show work before it’s ready.

    The best ideas usually come from someone else’s question.

Make it easier. Then make it easier again.

7+Years

Designing products people use every day.

4Industries

Travel, gifting, B2B ordering and subscriptions.

2Design systems

Built from the foundations up in the last year.

7Case studies

Picked for this site. There’s more behind them.